￥The biggest issue musical artists face is how to get people to hear and purchase their music. Luckily, today’s digital platforms offer a variety of ways to engage new customers and longtime fans. In this course, author Evan Sutton explains the best practices for self-releasing and promoting music online. He begins by discussing how to ready a release for online distribution, including mastering, ISRC codes, online aggregators, and setting release dates. He moves into online promotional strategies, including blogs, press releases, free download strategies, exclusives, and streaming options.

 

He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.

 

Topics include:

 

Readying your finished tracks for mastering
Self-mastering vs. working with a mastering engineer
Choosing an online aggregator
Setting a release date
Targeting blogs that fit your brand
Writing a press release
Using social media
Sending promotional emails
Maintaining a connection with your audience