￥English | ISBN: 1608321959 | 2011 | 200 pages | MOBI | 766 KB

Make your brand a blockbuster with strategies perfected by the superstars of rock ‘n roll.

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin’ guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo’s Wii How does U2 resemble Proctor & Gamble What do Johnny Cash and Old Spice have in common The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.